YOU'VE RECENTLY RELOCATED YOUR TEAM TO A NEW LIVE/WORK SPACE IN NEW YORK'S EAST VILLAGE. HOW DO YOU FEEL?
It already feels like home. When it was just my Assistant and Marketing Director, our West Village space was great, but now that the team is growing we really needed some space to spread out. The new loft should provide a good environment for this next phase. And of course I love getting out of bed and walking 30ft to the office.
WHAT IS THE INTERIOR DESIGN CONCEPT OF THE SPACE?
Selfishly, I'm too particular to let anyone else take the design reins in our space. However I'm very inspired by the designs of Joseph Dirand, Axel Vervoordt, Oliver Gustav and that influence shows up. The Rick Owens and Lukas Machnik interior collections are fantastic.
WHAT IS FASHION?
A form of communication. A way to express one's view of oneself.
WHAT IS YOUR DESIGN PHILOSOPHY?
Simplicity, comfort, luxury and masculinity. And truth in materials. I love a wabi esthetic, and allowing things to age and become more natural; more true.
CAN YOU DESCRIBE YOURSELF IN 3 WORDS?
WHAT IS YOUR MUSE / INSPIRATIONS OF YOUR DESIGN?
I'd like to imagine that we all share the same general pressures and influences. I think design should provide comfort, acceptance, and an ideal of beauty toward which we can navigate.
WHAT IS THE MEANING OF YOUR AESTHETIC, WHICH IS MAINLY BLACK, GREY OR NATURAL TONES?
Colors just aren't my thing anymore. Adding color seems too often an easy way out of a poor design or materials.
CAN YOU DESCRIBE YOUR DESIGN AESTHETIC?
Without sounding pedantic, I'm addicted to retrofuturism and the idea of manipulating time. I love imagining current objects as relics archaeologists might find in the distant future, or conversely viewing the present the way 50 years ago we expected the world to look now.
CAN YOU TELL US ABOUT YOUR FIRST JOB?
It's hard to remember. I've always been interested in making money, perhaps because of my upbringing. I do remember having several paper routes when I was younger. You had to assemble the flyers into all of the papers and then deliver them around the neighborhood. It was not much money, even for a very young person I remember being underwhelmed at pay day.
WHAT DO YOU BELIEVE IN?
Acceptance. Although I'm still learning to practice it.
FOR YOU, WHAT IS LIFE?
I'm not sure, but it has something to do with progress.
WHAT DO YOU THINK ABOUT THIS WORLD?
I'm fascinated that it is exactly as complicated or simplistic as you decide it to be. The nature of the relationship between the mind and the world around is truly beyond understanding.
YOUR FAVORITE FOODS, MOVIES, MUSIC AND BOOKS?
Pizza, souvlaki, and banana deserts. City of God, Senna, and I love Korean cinema, especially Memories of Murder, Oldboy, and Sympathy for Mr. Vengeance. Music is too hard, as I've been writing and listening to music passionately since I was ten. Right now I'm loving the No Wave movement that took place in New York around the late seventies/early eighties. I'm inspired by its reactionary nature and its relationship to Basquiat, Haring and the emerging Downtown 500 scene of the time. I'm terrible with books because I mostly read non-fiction, but I'm currently expanding into fiction by trying Murakami, Burroughs and others. Picture of Dorian Gray is on my nightstand.
WHO ARE YOUR MALE ICONS?
I love to take little pieces of inspiration from others, and most usually I'm attracted to how they carry themselves or their ability to break the rules elegantly. Oscar Wilde, David Bowie, Elon Musk, Tony Ward, and recently A$AP Rocky are worth emulating in varying respects.
AND THE FEMALE ICONS?
My mom. I really love Anna Wintour's persona as well, and I got the chance one time to tell Fran Lebowitz how great she was in passing on the street in SoHo. She just radiates being herself.
WHO IS YOUR FAVORITE FASHION DESIGNER? AND WHY?
That's a hard one. I love Boris Saberi, Daniel Andresen, and of course my partner Jona Sees. He has perhaps the most tasteful eye for silhouette and material that I've ever seen. I learn from him every day, and he knows that.
WHAT DO YOU HAVE FAITH IN?
The sun will come out tomorrow.
WHAT THINGS DO YOU HATE?
I wouldn't say I hate things. But I certainly haven't been able to see the value in many, many things.
WHAT ARE THE THINGS YOU LOVE?
There are countless things, but they all have to do with either creative expression or bold sensory pleasure.
WHERE WOULD YOU LIKE TO TRAVEL?
I still haven't been to Italy. At this point I'm saving it for when I can really relax and enjoy it.
DO YOU HAVE ANY TATTOOS? WHAT DO THEY MEAN?
No tattoos. Although I've been considering getting my personal mantras put on me to strengthen their meaning and as a reminder.
WHAT IS YOUR DREAM WORLD?
Maybe Groundhog Day? Or maybe I haven't thought it through enough.
WHAT IS YOUR HOBBY?
WHAT DO YOU NORMALLY DO ON THE WEEKEND?
Work. And walk. I love walking in New York.
WHAT IS THE BEST PARTY YOU HAVE BEEN TO?
I'm no starfucker, but I love being around talented people. Thankfully in my life I'm given the opportunity to associate with very inspiring minds. Often people who have 'made it' in their respective disciplines end up where they are for a reason. They can be fascinating to party with.
HOW MANY PAIRS OF SHOES YOU HAVE?
Yikes. Next question.
IN 10 YEARS, SHAUN NILSSON WILL...?
Be doing only what I love.